Are you maximizing your marketing dollars?
If you want to grow as a business in Florida, you must maximize the returns on your advertising dollars. For each dollar you spend on signage, phone book entries, coupons, newspaper ads, mailers, business cards, pens, and other traditional advertising strategies, you hope to make more money. In the same way, if you already have a website, how much do you spend on it? Do you run paid advertisement campaigns for your website? What is the cost of your domain and hosting
As a business owner, if you want to run paid advertising campaigns for your website, you have to be ready to shell out the big bucks. Most paid advertisement campaigns are pay-per-click (PPC)campaigns, where you pay every single time anyone looks at your website, whether they buy or not! If you have a conversion rate of 0.5%, and you pay $0.50 per click, each conversion costs you $100! For many of our customers, this would not be worth the effort.
Now put on your consumer hat. When you search for a product or service, do you click the results clearly labled "AD"? Most people do not. People want to buy, not be sold. The ads you see every day have a low conversion rate because we have learned to tune them out. In order to maximize your returns from each advertising dollar, you must increase conversions. But how do we don that?