Get More Sales with Common Sense Web Marketing

Marketing website for growth in Palm Coast, Florida

Are you maximizing your marketing dollars?

If you want to grow as a business in Florida, you must maximize the returns on your advertising dollars. For each dollar you spend on signage, phone book entries, coupons, newspaper ads, mailers, business cards, pens, and other traditional advertising strategies, you hope to make more money. In the same way, if you already have a website, how much do you spend on it? Do you run paid advertisement campaigns for your website? What is the cost of your domain and hosting

As a business owner, if you want to run paid advertising campaigns for your website, you have to be ready to shell out the big bucks. Most paid advertisement campaigns are pay-per-click (PPC)campaigns, where you pay every single time anyone looks at your website, whether they buy or not! If you have a conversion rate of 0.5%, and you pay $0.50 per click, each conversion costs you $100! For many of our customers, this would not be worth the effort.

Now put on your consumer hat. When you search for a product or service, do you click the results clearly labled "AD"? Most people do not. People want to buy, not be sold. The ads you see every day have a low conversion rate because we have learned to tune them out. In order to maximize your returns from each advertising dollar, you must increase conversions. But how do we don that?

Marketing website design in Palm Coast, FL

Can buyers find your marketing website online?

There are two majors ways to get found online: PPC campaigns (also called "search engine marketing" or SEM) and search engine optimization (SEO). Whereas with SEM you pay to play, SEO seeks to get you in front of potential customers by making your website well-structured and as relevant to phrases commonly searched by your key demographics as possible.

The major advantages to SEO are that you will show up in your customers organic search results, so they will be more likely to trust you and your website than someone else who feels they have to pay to play. Also, SEO is often much more affordable than SEM, since your $47/month gets you a stylish website and unlimited clicks and conversions! Many of our customers can make back the money spent on their website with only one or two conversions a month, whereas with SEM, you might spend $200 for those same two conversions!

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Stand out online with a marketing website in Florida

Does your website stand out?

Getting in front of qualified eyes is only half the battle—you also want those buyers to head to your website and buy your product or service! We use eye-catching headlines for your link in the search engine results to attract people to your site instead of any of the nine competitor sites in the search engine results. We tell your customers your best points before they even visit your website!

Once they've clicked to your website, they will see the most important things first: any discounts that you choose to offer, why they should call you instead of someone else, a list of your products or services, and of course, your contact information! After glancing over the home page of your website, the visitor will most likely have all the information they need to call you! Some may choose to browse deeper and learn about your company or more about your products or services.

Many small business websites come off as very narcissistic. They want to bombard you with information all about them, when the information should focus on how they can help the customer! Often times small business websites all do not use web design best practices. When we build your website, you can be sure it will be attractive, easy to navigate, and informative, with a focus on helping the customer. It will also have your contact information on every page!

Web design, website, and SEO in Palm Coast, FL

Do you need multiple marketing websites?

Anyone today can see why your business needs a marketing website and good SEO in order to compete and make money. Even business owners who already have a website can see how a new website, specifically geared for marketing, conversion, and SEO is well-worth the nominal fees. But why on earth would your business, a small, local operation, need more than one marketing website? After all, even enormous companies like Microsoft only have a handful of websites. Not every small business needs more than one marketing website, but if your company fits into either of these categories, you do!

Category 1: Businesses that offer multiple products or services.
If your business offers multiple products and/or services, it may be not be possible to get good SEO for all of them on one website. The world of small business is very competitive. Some of the common search phrases our customers want to be found under return well over 1 million results! If you want to be at the top of the pile, specialization of each website is key! If you offer gutter cleaning and pool cleaning, for example, search engines will see these as unrelated and rank you lower for both "gutter cleaning" and "pool cleaning" services. If you have two or more products or services that are not very closely related, you'll need more than one marketing website.

Category 2: Businesses that serve a wide geographical area
If you want customers from a city that's 50 miles away, you must have a marketing website specifically for that city. Search engines know when your customer is searching for a local business, and, all other factors held constant, will serve up the website of the closest businesses first. If your marketing website appears to be local to that area, you will show up much better! Your customers will not mind driving for half an hour for an exclusive deal or a great product, especially if you tell them on the very first page of your marketing website why they should choose you! If you offer a service, you probably don't mind driving a little ways in order to get more business and make a profit. All you have to do is decide how far you want your business empire to reach!

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